Inspired animation by Yu Morita uses a fuzzy felt medium to interpret Andrew Bird’s song “Eyeoneye”.
When director Yu “Ewan” Morita first read the lyrics to Andrew Bird’s “Eyeoneye,” he was immediately reminded of the magic that occurs inside the human body.
Using the concept of antithesis, Ewan decided to play with textural contrast for the video, using soft, fuzzy felt pieces to construct internal organs.
Working together, he and Andrew also incorporated the space outside the body, drawing inspiration from lyrics like “wear it inside out” and “wring it out.” The final concept expanded to include additional contrasting themes: day and night; black and white; micro and macro.
When asked to reflect on the handmade nature of the “Eyeoneye” video, producer Chika Yamaguchi said, “Handmade never has perfect lines; unevenness and roughness are everywhere. Ewan loves imperfections because we ourselves are made from those, and the world we live in is filled with them.”
Andrew Bird’s video for Eyeoneye premiered over at Etsy and it’s an animated interpretation of that magic that goes on inside (and outside) the human body. Director, Yu “Ewan” Morita was inspired by elements of texture, black and white and spaces inside and outside the body. Towards the end it gets trippy, watching how everything becomes interconnected, the Universe is in Andrew Bird and Andrew Bird is in the Universe. Think about it.
Eyeoneye was directed by Yu “Ewan” Morita and produced by Chika Yamaguchi, part of a creative team called NAKED L.A. This is the first music video project to come from the overseas branch of NAKED INC. “Eyeoneye” is the first single from Andrew Bird’s latest album, “Break It Yourself.”