Life Hacks | mindfulness as a productivity tool?

A wisdom tradition associated with personal growth and insight is now being absorbed by our culture as a tool for career development and efficiency.

Life Hacks-mindfulness as a productivity tool for career development and efficiency TIs Something Lost When We Use Mindfulness as a Productivity Tool?

by Charlotte Lieberman

I came to mindfulness as a healing practice after overcoming an addiction to Adderall during my junior year of college. I found myself in this situation because I thought that using Adderall to help me focus was no big deal — an attitude shared by 81% of students nationwide.

Adderall simply seemed like an innocuous shortcut to getting things done – and to do so efficiently yet effortlessly. I still remember the rush I felt my first night on Adderall: I completed every page of assigned Faulkner reading (not easy), started and finished a paper several weeks before the due date (because why not?), Swiffered my room (twice) and answered all of my unread emails (even the irrelevant ones). It’s also probably worth noting that I had forgotten to eat all night, and somehow found myself still awake at 4 a.m., my jaw clenched and my stomach rumbling. Sleep was nowhere in sight.

Life Hacks-mindfulness as a productivity tool for career development and efficiency
© photo by Gregory Mancuso

What I saw initially as shortcut to more focus and productivity ultimately turned out instead to be a long detour toward self-destruction. Rather than thinking of focus as the byproduct of my own power and capability, I looked outside of myself, thinking that a pill would solve my problems.

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Business Hacks | marketing – why some videos go viral

In “Puppyhood,” a video for Purina Puppy Chow produced with BuzzFeed, a guy spontaneously adopts a puppy, they bond in typical roommate fashion…and a marketer’s dream comes true.

This is the best funny youtube video of a man who doesn’t know anything adopting a puppy dogWhy Some Videos Go Viral

A viral video is every marketer’s dream. It’s the surest way to cut through the noise of the internet. And studies show that social viewers—people who watch shared content rather than videos they’ve found by browsing—are far more likely to buy a product and recommend it to others.

Why do some videos catch fire and others just sputter out? Unruly, a marketing technology company, offers an answer. Its analysis of some 430 billion video views and 100,000 consumer data points reveals the two most powerful drivers of viral success: psychological response (how the content makes you feel) and social motivation (why you want to share it).

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