Websites | being professionally personable on Facebook

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When people talk about using social media to advance their careers, they’re usually talking about LinkedIn, Twitter, or maybe their blog. But the reality is that more people use Facebook than any other social network, which means you need a Facebook strategy for your career.

Websites - social media, being professionally personable on FacebookBeing Professionally Personable on Facebook

by Alexandra Samuel

Companies use Facebook pages to harness the power of its network to reach business goals, and individuals can do the same thing: particularly if you’re an author or other recognized expert, you can create a Facebook page for your professional identity, and promote that page just like any other brand presence.

But most of the time we’re on Facebook we are using our personal accounts, so especially if you’re open to friending your colleagues it’s crucial to think about how you’ll manage your personal account in relation to your professional identity. That’s because life on Facebook increasingly spans both the personal and professional.

We use Facebook to share our professional news: career accomplishments, job changes, requests for business advice, or posting links to industry-related content.

Websites - social media, being professionally personable on FacebookWe also use Facebook to share our personal news: stories about the kids, photos of the family, hysterical YouTube cat videos, and political rants.

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