business hacks

Business Hacks | win-win biz, helping the environment and humans in need

Flowers at weddings are beautiful—but their beauty doesn’t have to end there. People donate to Repeat Roses, who picks up the flowers, re-purposes them, and drops them off at hospices, hospitals and nursing homes, where they conjure needed smiles on patients’ faces.

Business Hacks - win-win business, helping humans in need and the environment TAnd then Repeat Roses takes it one step further–a week later, they pick up the flowers and compost them, saving them from the garbage.

GIVING BACK TO THE COMMUNITY.

Spread smiles to those in need. On your behalf, we deliver beautifully refreshed flower bouquets and arrangements to residents and patients in hospitals, cancer treatment centers, nursing homes, hospice care and shelter facilities.

Together, we can bring kindness and make a positive impact in communities across the country. From our headquarters in New York City to Los Angeles, California and all points in between. (more…)

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Life Hacks | you’re already more persuasive than you think

Life-Hacks--top-10-tips-to-show-you’re-already-more-persuasive-than-you-think TIt’s amazing the opportunities we miss because we often doubt our own powers of persuasion.

You’re Already More Persuasive than You Think

by Vanessa K. Bohns

Our bosses make shortsighted decisions, but we don’t suggest an alternative, figuring they wouldn’t listen anyway. Or we have an idea that would require a group effort, but we don’t try to sell our peers on it, figuring it would be too much of an uphill battle. Even when we need a personal favor, such as coverage for an absence, we avoid asking our colleagues out of fear of rejection. (more…)

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Business Hacks | the new science of customer emotions

When companies connect with customers’ emotions, the payoff can be huge.

Business Hacks-The New Science of Customer Emotions - best tips to increase sales
© photo by Gregory Mancuso

The New Science of Customer Emotions

By Scott Magids, Alan Zorfas, Daniel Leemon

When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%.

Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth. And when a nationwide apparel retailer reoriented its merchandising and customer experience to its most emotionally connected customer segments, same-store sales growth accelerated more than threefold. (more…)

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Business Hacks | marketing – why some videos go viral

In “Puppyhood,” a video for Purina Puppy Chow produced with BuzzFeed, a guy spontaneously adopts a puppy, they bond in typical roommate fashion…and a marketer’s dream comes true.

This is the best funny youtube video of a man who doesn’t know anything adopting a puppy dogWhy Some Videos Go Viral

A viral video is every marketer’s dream. It’s the surest way to cut through the noise of the internet. And studies show that social viewers—people who watch shared content rather than videos they’ve found by browsing—are far more likely to buy a product and recommend it to others.

Why do some videos catch fire and others just sputter out? Unruly, a marketing technology company, offers an answer. Its analysis of some 430 billion video views and 100,000 consumer data points reveals the two most powerful drivers of viral success: psychological response (how the content makes you feel) and social motivation (why you want to share it).

(more…)

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