Video | OK GO – stupendous & artsy Rube Goldberg machine “performs” w band

Share

Ok Go, and arts group Syyn Labs, build the most stupendous and creative Rube Goldberg machine ever and synch its “performance” to a great song.

The band, OK Go, and an LA based arts and technology collective, Syyn Labs, collaborate and build the most gigantic and elaborate Rube Goldberg machine I’ve ever seen or imagined. This is quite a fascinating and visually arresting music video.

The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs over the course of several months.

video of OK GO performance art Rube Goldberg machine

Check out Dylan Tweney’s excellent article about the music video project for WIRED magazine…

How OK Go’s Amazing Rube Goldberg Machine Was Built  By Dylan Tweney

In music, timing is everything. When you’re dancing with an enormous machine, it’s even more important to get the timing correct, down to the microsecond.

For its latest video, released on YouTube Monday night, pop band OK Go recruited a gang of very talented engineers to build a huge, elaborate Rube Goldberg machine whose action perfectly meshes with the band’s song, “This Too Shall Pass,” from the band’s new album, Of the Blue Color of the Sky.  (more)

Video – behind-the-scenes look at creating the machine